OBJECTIVE

Client objective was very clear, he wanted a proper brand positioning with a significant
boost in Sale for this Diwali Season.

CHALLENGES

  • Market is too cluttered, especially in chocolates and confectionery section.
  • It was very clear, only chocolates can’t sell the brand.
  • There are already established players / giants in the market.

SOLUTION

  • We positioned Chocolates as a Gift for the Festive Season.
  • We packed the chocolates in an attractive Gift Boxes.
  • Focused their Core USPs those are Chocolates on KG Basis and Chocolates Last Longer than Mithai
  • We wanted people to go for Chocolates instead of Mithai this Festive Season.
  • We created three different routes to penetrate the brand in the market.

CREATIVE ROUTE 1

We wanted to associate Celebration with Chocolates (it is just a branding idea.)

CREATIVE ROUTE – 2

We showcased their core USPs and those are

  • Chocolates are available on KG Basis
  • And Chocolates last longer than Mithai

CREATIVE ROUTE 3

And last we did a campaign which is consumer’s favourite

“Buy 1 Get 1 Free” and “Ekavar Ek Free”

MEDIA STRATEGY USED

  1. Outdoor: Hoarding, Boards, Shop Arch, Danglers, Auto Back Panel, Look Walker, Cycle Branding etc.
  2. Print: Newspaper Inserts, Brochures, Leaflets etc.
  3. BTL: Free Sampling
  4. Press: Mata and Times of India

RESULT

And combination of these three phases converted into a great success.
They got around 400 to 500 Phone Calls Sale of Rs. 75k to 1.25 Lacs / per day
generated for each branch.

TESTIMONIAL FROM CLIENT

MR. MUSTAFA KANOREWALA
Director
LUTF FOODS

BRANDS
• MONGINIS
• BRUGGE CHOCOLATES
• CHOCOLATEWALA